Get my ads in 72 hours

Blog

Understand first, then act.

Notes on static Meta ads for fashion brands and creative testing. Older posts cover earlier work on operations and AI tools.

Aerial black-and-white view of a tidal estuary at low water, small channels branching into one larger channel

Operations

Google Ads reporting for clients: where every number comes from

Every number in a Google Ads client report should trace to a named API field. The traps: money arrives in micros, impression share is clamped at both ends, conversions are credited to the click date so past days keep changing, and rows where every metric is zero are never returned.

In Soo Seguier

Your Meta creative shouldn't wait for your next production cycle.

Turn the fashion assets you already have into fresh static ads. First batch in 72 hours.

Explore fashion ad plans

Necessary

Always on

Security, requested features and remembering your cookie choice.