Terms of sale

1. Business customers and contract documents

We sell to businesses acting for professional purposes, including businesses outside France. The order summary or accepted quote states the selected plan, quantity, price and any agreed changes. These terms and the refund policy apply when made available and accepted before the order. An individually agreed written term takes precedence where it conflicts with these general terms.

2. Service and prices

Fashion Ads Drop is a one-off creative batch. The Fashion Ads Loop provides a selected number of creatives in weekly batches during each four-week cycle. Creative Partner has a custom scope agreed by quote. Current Drop options are 6 creatives for €249, 12 for €449, and 24 for €799. Loop options are 12 creatives for €399, 24 for €749, and 48 for €1,399 per four weeks. Creative Partner starts at €3,500 per four weeks; its actual price and quantity are set in the quote. The price confirmed with the customer before payment governs the order.

Drop Plus and Loop Premium are optional variations of the selected Drop or Loop quantity. Drop Plus adds €250 to a Drop order; Loop Premium adds €350 to each four-week Loop cycle. Both retain the creative quantity, product allowance and delivery cadence of the corresponding regular plan. The upgrade includes one deeper brand-level review of available customer language and organic content, covering the products in the selected tier, and one short creative research brief with findings and concept opportunities. Drop Plus includes one review and brief per order; Loop Premium includes one review and brief per four-week cycle, with the findings used to inform weekly creative decisions. A concept checkpoint may be requested but is not a required approval gate. Additional brands or broader research are quoted separately. If a Loop Premium cycle renews, its supplement and research scope renew with that cycle. These research additions are included in Drop Plus, Loop Premium and Creative Partner and are not sold separately. Any displayed combined reference value adds the regular plan price to indicative values for these additions; it is not a former price charged for Plus or Premium.

Drop covers one product at 6 or 12 creatives and up to two products at 24. Loop covers one product at 12, up to two at 24, and up to four at 48. One product means one distinct style or product page; sizes and colourways do not count separately. We recommend Meta advertising spend of €5,000, €20,000 or €50,000 per four weeks respectively for Loop's 12, 24 or 48 creative options. These are recommendations, not purchase requirements. Creative Partner's product scope, spend requirement and production cadence are agreed in its quote.

Prices are displayed excluding VAT. Krylli currently operates under the French VAT exemption for small businesses (TVA non applicable, art. L. 223 et s. du CIBS). Invoices for customers outside France carry the VAT treatment and statutory wording applicable to that transaction.

3. Ordering and payment

Orders are placed through online checkout when offered. Creative Partner and other custom work may instead be ordered through an accepted written quote and invoice. The full amount for each order or four-week cycle is payable before production starts. For an order covered by the Beat Your Ads Guarantee, the written test record described in the refund policy is agreed after payment and before the ads are tested. We confirm the order and provide an invoice on a durable medium.

Any overdue B2B invoice carries late-payment interest, due without a reminder, at the European Central Bank refinancing rate applicable to the relevant half-year plus ten percentage points. The statutory €40 recovery charge also applies to each late invoice, without prejudice to documented additional recovery costs where the law permits them.

4. Inputs, production and delivery

Production starts when we have received payment, a complete brief, usable existing assets and the required read-only Meta and store access or agreed reports. We deliver the full Drop batch and the first weekly Loop batch within 72 hours after receiving those items. The 12, 24 and 48-creative Loop options provide four weekly batches of 3, 6 and 12 creatives respectively. Each remaining batch is delivered in the following weeks, with the full allocation due within each four-week cycle, subject to client-caused pauses. Creative Partner follows the cadence in its quote. A client-caused delay or missing input pauses the affected delivery deadline until resolved.

If selected at Checkout, priority delivery changes the deadline for the full Drop batch or first weekly Loop batch from 72 to 48 hours. It is a one-time charge and does not accelerate later Loop batches. Each extra creative selected for Drop is added to that one-off batch. Each extra creative selected for Loop is added to every four-week cycle and is charged again with each renewal. You can select up to ten extra creatives. The selected add-on charges are shown before payment. The same payment, brief, asset and access conditions above apply to priority delivery.

We deliver final static creatives as high-resolution PNG files in the Meta ratios 1:1, 4:5 and 9:16, in a downloadable folder or ZIP organised by concept and placement. JPG files may also be provided when suitable for photographic assets; both file types are not supplied as a matter of course. One consolidated revision round is included for each delivery if requested within five working days after that delivery. If no revision is requested in that period, the delivery is considered accepted. Missing, incorrect or non-conforming deliverables are corrected at no charge and do not use the included revision round. Further discretionary revisions or changes to an approved brief require a separate agreement. Editable source files are not included unless expressly stated in the selected plan or quote. Different ratio exports of one design are not separate creatives.

5. Four-week plans and cancellation

Unused creative capacity does not carry over when it results from your delay, missing assets, missing feedback or inactivity. Creatives not delivered because of a Krylli-caused delay remain owed to you.

The Fashion Ads Loop and Creative Partner renew automatically every four weeks, with no minimum commitment. You may cancel by emailing hello@krylli.com at any time before the next billing date. Cancellation stops the next renewal; the current paid cycle continues and remains payable if production has started. We confirm cancellation in writing. A renewal and its next paid batch are deferred while a first-order guarantee test is unresolved, as set out in the refund policy.

We give at least 30 days' written notice before a price change takes effect at the first affected renewal. The price of a cycle already paid for does not change. You may cancel before the affected renewal if you do not accept the new price.

6. Beat Your Ads Guarantee

The voluntary guarantee covers the first paid order on any of the three plans, subject to the written benchmark and full testing conditions in our refund policy. If the first batch does not beat the agreed static ad, we make a same-size replacement batch without charge. If the replacement also fails the agreed test, we refund the first-order fee. A refund claim must reach us within 14 calendar days after the completed replacement test. The guarantee does not reimburse Meta spend or promise a particular ROAS or CPA. Any statutory rights remain available.

7. Rights in the creatives

You retain the rights to materials you provide and confirm that we may use them for this service. Once the order is paid in full, we grant you a perpetual, worldwide commercial licence to reproduce, display, publish and adapt the final approved creatives for your brand's advertising and marketing. This licence covers the delivered exports, not unapproved drafts or editable source files unless expressly included in the selected plan or quote. Our methods, templates, research frameworks, prompts and tools remain ours. Third-party assets remain subject to their own licences.

We may show completed work in our portfolio or case studies unless you opt out in writing or a non-disclosure agreement prevents it. We will not disclose confidential performance figures without your permission.

8. Access, data and confidentiality

For creative orders, Meta and store access is read-only and used to perform the service. We cannot publish ads, change budgets or edit your store through that access. We share only the minimum necessary information with third-party creative or AI tools used for production. Each party keeps the other's non-public business information confidential. Where service delivery involves personal data on your behalf, the parties must agree appropriate data processing terms before that processing begins.

After the relationship ends, we remove our account access and delete working copies of client data within 30 days, except records that must be retained by law and backups removed through their normal retention cycle. Our privacy policy explains how we handle personal data collected through this website.

9. Responsibility and disputes

For creative orders, your team controls campaign setup, publication and media buying. For a separately purchased management subscription, we handle the campaign launch, testing, monitoring and adjustments described in the management terms below. Your team remains responsible for landing pages, offers and stock. We are responsible for the purchased service described in the order, but not for the operation of Meta, your store or other external systems, or an advertising outcome outside the express guarantee. An external outage or force majeure event may delay delivery; we will inform you and resume when reasonably possible.

French law governs these terms. Please first contact hello@krylli.com to seek an amicable resolution. If that fails, the courts with jurisdiction under applicable law will decide the dispute. The version accepted for an order continues to govern that order even if these terms are later updated.