Refund policy

1. Which purchase is covered

Only your first paid Krylli order is covered, whichever plan you choose. For Fashion Ads Drop, this is the one-off order. For The Fashion Ads Loop and Creative Partner, it is the first payment for the initial four-week billing cycle. Later orders and subscription renewals are not covered by this performance guarantee. The maximum refund under it is the amount paid to Krylli for that eligible first order; Meta advertising spend is not refunded.

For Fashion Ads Drop, the first batch is the quantity selected for that order. For The Fashion Ads Loop, it is the full quantity purchased for the first four-week cycle. For Creative Partner, it is the quantity agreed in writing for that cycle before payment. This applies even when creatives arrive in several deliveries. The free replacement has the same number of creatives.

2. Agree the test after payment

After you pay and before the ads are tested, we agree a written test record identifying the existing static Meta ad to beat, the performance metric and whether higher or lower is better, the minimum Meta spend for the control and each creative in the batch, and the 14-day test window. The record also states how the results will be checked in Meta. Both parties receive a copy.

If there is no suitable existing static ad to compare, we can agree a different written benchmark. If we cannot agree a suitable benchmark, we refund the eligible first-order fee. A change to an agreed test requires both parties' written agreement.

3. Run and assess each batch

Your team or media buyer publishes and runs the ads; Krylli's access to your Meta account is read-only. The 14-day window starts once the control and every creative in the eligible batch are live. Every distinct static creative in the batch must be tested and receive the agreed minimum spend. Different format exports of the same creative do not count as separate creatives. We compare each result with the agreed control using the recorded metric and the same method for both batches.

A creative beats the control only if its result is strictly better on that metric. If the required spend or data is missing, there is no test result yet. We agree a revised test window in writing rather than treating an incomplete test as a win or a loss.

4. Free replacement, then refund

If no creative in your first batch beats the control under the agreed conditions, we produce a replacement batch of the same size at no charge. The replacement follows the same delivery timeframe and production cadence as the corresponding original batch. Its delivery clock starts once the first test result is confirmed and we have the brief, assets and access required to produce the replacement. Client-caused delays pause that clock. You then test every creative in the replacement batch over 14 days, with the same control, metric and minimum spend, unless both parties agree a change in writing.

If no creative in the replacement batch beats the control either, we refund the full amount paid to Krylli for the eligible first order. We return it to the original payment method where possible, within 14 calendar days after we confirm the completed replacement test result.

5. Four-week plan renewals

For The Fashion Ads Loop and Creative Partner, the guarantee covers the first four-week billing cycle only. If the first or replacement test is still unresolved when the next payment would be due, we defer that renewal and the next paid batch until the result is known. A refund of the first payment does not include later payments or Meta spend.

6. Requesting a review

Email hello@krylli.com with your order reference when the first test ends, or within 14 calendar days after the replacement test ends to claim a refund. We review the agreed metric in Meta through read-only access. If access is no longer available, send the relevant Meta export. We confirm the result and any replacement or refund in writing.

7. Scope of this policy

This is a performance guarantee, not a general cancellation policy or an automatic right to withdraw within 14 days. The 14 days above are the duration of each advertising test. Changes to this page do not alter the terms accepted for an earlier order. Any statutory or contractual remedies outside this voluntary guarantee remain available where applicable.